Discover the depth of the Pasilla Mixe chili

Ayuuk shares the flavor of the Sierra Norte landscape, the stories of the Mixe farmers, their experiences and the hard work they invest into preserving the tradition of the Pasilla Mixe chili.

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Earthy, dark red fruit, smoky.


The smoky Pasilla Mixe chili is the sole botanical and the origin of all the complexity in Ayuuk. We work hand-in-hand with the Mixe farmers,  called  ‘Ayuukjä'äy’ in their language, to provide the highest quality and most fragrant chili. What started in 2019 as a 7 family project in two villages of the Sierra Norte mountains soon turned into a 73 family affair across 4 municipalities.

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Make it Empirical

Embrace the warm, smoky and fruity layers of the Pasilla Mixe chili.

Try Ayuuk in some of our favorite classic recipes.


    When life gives you lime, make Margaritas. Park your regular Marg for a bit and bring your game to another level with our Ayuuk Margarita. 

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    The perfect nightcap. The after-dinner reward. The end of a long day or the start of a great night. Enjoy the warmth of the Pasilla Mixe chili, the scents of the Central de Abestos market in Oaxaca. All in one sip.

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    Ayuuk & Ginger are a match made in heaven for the spicy one in you.  Bring the heat with smoke and fruit from the Pasilla Mixe chili and spice from the ginger. Taco Tuesday anyone?

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Watch the video captured by Arthur Couvat, recounting our visit to the Mixe community of Santa Maria Huitepec and Alotepec in 2019 alongside agronomist Adan Jimenez.

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Wondering how best to enjoy our Uncategorized spirits?

We've put together a few tips on getting started on your Empirical journey here.

We Are Uncategorized

We break away from conventional categories and defy the status quo.

We find freedom in flavor; we connect people, learn from them, collaborate, and tell their stories.

We sculpt a narrative arc of taste and aroma, overlaying the novel and the familiar; becoming sense memories we can share.

We do everything from scratch, build our own machinery and bring together new or forgotten ingredients.

We leave no stone unturned. We always taste, evolve, and strive to be better.

We ask questions others don’t.

We write a playbook that does not exist—one distillation, one spirit, and one flavor at a time.

Empirical is free-form. It is limitless. It is non-conformist.

Empirical is uncategorized.

No boundaries attached.

Learn more about who we are and what we do in our Journal