Discover the depth of the Pasilla Mixe chili
Ayuuk shares the flavor of the Sierra Norte landscape, the stories of the Mixe farmers, their experiences and the hard work they invest into preserving the tradition of the Pasilla Mixe chili.
Flavor
Earthy, dark red fruit, smoky.
Ingredients
The smoky Pasilla Mixe chili is the sole botanical and the origin of all the complexity in Ayuuk. We work hand-in-hand with the Mixe farmers, called ‘Ayuukjä'äy’ in their language, to provide the highest quality and most fragrant chili. What started in 2019 as a 7 family project in two villages of the Sierra Norte mountains soon turned into a 73 family affair across 4 municipalities.
Make it Empirical
Embrace the warm, smoky and fruity layers of the Pasilla Mixe chili.
Try Ayuuk in some of our favorite classic recipes.
Empirical
Ayuuk
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Watch the video captured by Arthur Couvat, recounting our visit to the Mixe community of Santa Maria Huitepec and Alotepec in 2019 alongside agronomist Adan Jimenez.
New to Empirical
Wondering how best to enjoy our Uncategorized spirits?
We've put together a few tips on getting started on your Empirical journey here.We Are Uncategorized
We break away from conventional categories and defy the status quo.
We find freedom in flavor; we connect people, learn from them, collaborate, and tell their stories.
We sculpt a narrative arc of taste and aroma, overlaying the novel and the familiar; becoming sense memories we can share.
We do everything from scratch, build our own machinery and bring together new or forgotten ingredients.
We leave no stone unturned. We always taste, evolve, and strive to be better.
We ask questions others don’t.
We write a playbook that does not exist—one distillation, one spirit, and one flavor at a time.
Empirical is free-form. It is limitless. It is non-conformist.
Empirical is uncategorized.
No boundaries attached.